The Multicultural Listener of the Future
Nielsen has released some interesting trend data on the future impact of a multicultural population. The implications are significant for programming and for advertising. Here is the report summary:
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A Social Media Cheat Sheet for CEOs
When it comes to media metrics, it is always important to keep the big picture in mind. Here’s a handy checklist brought to you by Jon Vein, CEO of MarketShare.
POST WRITTEN BYJon VeinCo-Founder & CEO of The Feel-o-Meter: Setting the Right Mood for Ratings Success
Ever wonder how your audience feels about you? In Germany, there’s a building that does it for you. Using face recognition technology three German artists have developed the Feel-o-Meter. Here’s how it works: digital cameras scan the community as …
Obama and Romney–Ratings Secrets from the Most Powerful Political Marketing Machines in History
Winning a presidential election has a great deal to do with winning the ratings election. Both involve an audience who is asked to vote for a preferred option at a specific time. Who do they put a check mark next …
Media Savvy Consumers Seek Brand Credibility: Do You Have It?
Today more so than at any other time in history, consumers are being literally bombarded with product information. With so many options available to them, and conflicting advertising claims, it becomes critically important for you to build upon your core …
Generation Y: A Giant Market You Must Understand
Let’s start with a few quick facts about Generation Y or a group also known as “The Millennials.”
- They outnumber the Baby Boomers and are 80 million strong.
- They were born between 1981 and 2000 and range in age between
Why Personality Matters in Media
BEFORE
AFTER
Which do you think has more emotional impact, and creates a longer lasting impression on the consumer? ”What it takes to be a Tiger” or “Less Guessing. More Knowing”? Of course Tiger became a lie and Accenture folded …
Creating a Media Product that People Want to Eat
The very best radio stations, newspapers, and local TV facilities are like fine restaurants. They have a warm ambiance, great storefronts, fabulous waiters, creative food, mouth watering specials of the day, food quality beyond your expectations, and an overall experience …
Five Sure Bets for the Media Decade Ahead
Predicting the future is a slippery bet. Some things are more certain than others. For example Moore’s Law is one sure bet. Historically it has demonstrated unequivocally that the miniaturization of transistors (ie: computer speed and memory) will double every …
Better Than Sex: Sue the Ratings Company
That’s exactly what WSVN-Fox 7 in Miami did. They accused Nielsen of “recklessly, arbitrarily, capriciously” understating the audience of their local and national programming. To be more precise, The Fox 7 10pm Newscast lost 50 percent of their viewers, and …
