Last week I attended the 2012 Continuity Forum. One of the featured speakers was Chris Hughes, the co-founder of Facebook and current owner and Editor-in-Chief of the New Republic magazine.
Sure he discussed the disruption in traditional news media, but …
The bad news is that people are going to other sources for TV news. The good news is that your local TV stations’ news believability is up. Why is that important? It could be the competitive advantage that leverages and …
We may all recall the famous marketing story handed down to us from the folks at Betty Crocker. What they learned can tell us a great deal about how to increase your ratings. Here’s what happened. All the major …
Ever wonder how your audience feels about you? In Germany, there’s a building that does it for you. Using face recognition technology three German artists have developed the Feel-o-Meter. Here’s how it works: digital cameras scan the community as …
Winning a presidential election has a great deal to do with winning the ratings election. Both involve an audience who is asked to vote for a preferred option at a specific time. Who do they put a check mark next …
The stories about ratings respondents cheating abound. Some are true and some are urban legend. The issue is, how do you manage and program in a world of statistical sampling, measurement error, and non-response biases that may be working against …
This week, Dan Ramsden, CEO and founder of CoRise, a digital media merchant banking and strategic advisory firm, offers his thoughts about the undervalued advantages of traditional media, and how to compound their value with the new transactional social …
Today more so than at any other time in history, consumers are being literally bombarded with product information. With so many options available to them, and conflicting advertising claims, it becomes critically important for you to build upon your core …
Let’s start with a few quick facts about Generation Y or a group also known as “The Millennials.”
BEFORE
AFTER
Which do you think has more emotional impact, and creates a longer lasting impression on the consumer? ”What it takes to be a Tiger” or “Less Guessing. More Knowing”? Of course Tiger became a lie and Accenture folded …
