The bad news is that people are going to other sources for TV news. The good news is that your local TV stations’ news believability is up. Why is that important? It could be the competitive advantage that leverages and …
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…
Almost on a daily basis we are fed by the trades, newspapers, TV reports and who knows how many media related blogs, that the death of traditional media is just around the corner. Just as the Buggles claimed “TV Killed …
Network news ratings are decreasing, and TV news credibility has reached an all time low. The press blames the Internet for this demise. I’m not so sure about that. It may be more related to how people process the …
That’s exactly what WSVN-Fox 7 in Miami did. They accused Nielsen of “recklessly, arbitrarily, capriciously” understating the audience of their local and national programming. To be more precise, The Fox 7 10pm Newscast lost 50 percent of their viewers, and …
