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    Home » Archive by category "technology"

    The Feel-o-Meter: Setting the Right Mood for Ratings Success

    Posted on October 16, 2012 at 8:00am by No Comment

    Ever wonder how your audience feels about you? In Germany, there’s a building that does it for you. Using face recognition technology three German artists have developed the Feel-o-Meter. Here’s how it works: digital cameras scan the community as …

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    The Option Value of Traditional Media: What Is It and How Can It Be Leveraged

    Posted on July 18, 2012 at 7:10am by No Comment

    This week, Dan Ramsden, CEO and founder of CoRise, a digital media merchant banking and strategic advisory firm, offers his thoughts about the undervalued advantages of traditional media, and how to compound their value with the new transactional social …

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    Can the Meters Save Radio and TV?

    Posted on July 14, 2011 at 10:17am by No Comment

    The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…

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    New Media Technologies: How to Pick a Winner from a Loser

    Posted on May 13, 2010 at 10:49am by No Comment

    apple-ipad-11Want to know whether your latest tech investment or innovative new media product will be a hit or a flop?  You only need to go to the source…. Everett Rodgers.

     

    Long before Macolm Gladwell published his way to the top …

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