The Multicultural Listener of the Future
Nielsen has released some interesting trend data on the future impact of a multicultural population. The implications are significant for programming and for advertising. Here is the report summary:
All posts in research
A Social Media Cheat Sheet for CEOs
When it comes to media metrics, it is always important to keep the big picture in mind. Here’s a handy checklist brought to you by Jon Vein, CEO of MarketShare.
POST WRITTEN BYJon VeinCo-Founder & CEO of Just Add Eggs: How and Why Your Audience Wants to Bake Up a Better Programming Mix Then What You Have Right Now
We may all recall the famous marketing story handed down to us from the folks at Betty Crocker. What they learned can tell us a great deal about how to increase your ratings. Here’s what happened. All the major …
Generation Y: A Giant Market You Must Understand
Let’s start with a few quick facts about Generation Y or a group also known as “The Millennials.”
- They outnumber the Baby Boomers and are 80 million strong.
- They were born between 1981 and 2000 and range in age between
Classic Rock Becomes Mega Bucks Rock
Does 35 years seems like a long time ago? Well it seems like yesterday in the music business. That’s because the music from 35 years ago is still in high demand, in hot rotation on the radio, and the artists …
Can the Meters Save Radio and TV?
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…
Five Sure Bets for the Media Decade Ahead
Predicting the future is a slippery bet. Some things are more certain than others. For example Moore’s Law is one sure bet. Historically it has demonstrated unequivocally that the miniaturization of transistors (ie: computer speed and memory) will double every …
Death of the Old Media…uh-oh. Not So Fast.
Almost on a daily basis we are fed by the trades, newspapers, TV reports and who knows how many media related blogs, that the death of traditional media is just around the corner. Just as the Buggles claimed “TV Killed …
Why People Think They Are Lying
Network news ratings are decreasing, and TV news credibility has reached an all time low. The press blames the Internet for this demise. I’m not so sure about that. It may be more related to how people process the …
Investing in Music and the Future: Emerging Media Models
Feeling depressed? Need some automated music mood evelators?
Then check out Sourcetone.com.
Plug yourself into the mood wheel and become automatically emerged into a world of stimulating music based on your own musical emotional profile. …
