Nielsen has released some interesting trend data on the future impact of a multicultural population.  The implications are significant for programming and for advertising.  Here is the report summary:

ALL EARS: MULTICULTURAL CONSUMERS ARE SHAPING THE FUTURE OF MUSIC

The bad news is that people are going to other sources for TV news. The good news is that your local TV stations’ news believability is up. Why is that important? It could be the competitive advantage that leverages and …

Winning a presidential election has a great deal to do with winning the ratings election. Both involve an audience who is asked to vote for a preferred option at a specific time. Who do they put a check mark next …

The stories about ratings respondents cheating abound. Some are true and some are urban legend. The issue is, how do you manage and program in a world of statistical sampling, measurement error, and non-response biases that may be working against …

The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…

Network news ratings are decreasing, and TV news credibility has reached an all time low.  The press blames the Internet for this demise.  I’m not so sure about that.  It may be more related to how people process the …

That’s exactly what WSVN-Fox 7 in Miami did.  They accused Nielsen of “recklessly, arbitrarily, capriciously” understating the audience of their local and national programming.  To be more precise, The Fox 7 10pm Newscast lost 50 percent of their viewers, and …

Early in 2009, TiVo announced the further development and expansion of their Stop//Watch Ratings service.  Because hard wired TiVo television sets track second by second TV viewing back to TiVo headquarters, we now have a means of instantaneous audience feedback. …