The Multicultural Listener of the Future
Nielsen has released some interesting trend data on the future impact of a multicultural population. The implications are significant for programming and for advertising. Here is the report summary:
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A Social Media Cheat Sheet for CEOs
When it comes to media metrics, it is always important to keep the big picture in mind. Here’s a handy checklist brought to you by Jon Vein, CEO of MarketShare.
POST WRITTEN BYJon VeinCo-Founder & CEO of Chris Hughes, Co-Founder of Facebook, Says Branded Local TV News Will Continue to Prosper
Last week I attended the 2012 Continuity Forum. One of the featured speakers was Chris Hughes, the co-founder of Facebook and current owner and Editor-in-Chief of the New Republic magazine.
Sure he discussed the disruption in traditional news media, but …
TV Viewership Down… Believability Up: What it Means to the Future of Local TV News
The bad news is that people are going to other sources for TV news. The good news is that your local TV stations’ news believability is up. Why is that important? It could be the competitive advantage that leverages and …
The Feel-o-Meter: Setting the Right Mood for Ratings Success
Ever wonder how your audience feels about you? In Germany, there’s a building that does it for you. Using face recognition technology three German artists have developed the Feel-o-Meter. Here’s how it works: digital cameras scan the community as …
The Option Value of Traditional Media: What Is It and How Can It Be Leveraged
This week, Dan Ramsden, CEO and founder of CoRise, a digital media merchant banking and strategic advisory firm, offers his thoughts about the undervalued advantages of traditional media, and how to compound their value with the new transactional social …
Generation Y: A Giant Market You Must Understand
Let’s start with a few quick facts about Generation Y or a group also known as “The Millennials.”
- They outnumber the Baby Boomers and are 80 million strong.
- They were born between 1981 and 2000 and range in age between
Creating a Media Product that People Want to Eat
The very best radio stations, newspapers, and local TV facilities are like fine restaurants. They have a warm ambiance, great storefronts, fabulous waiters, creative food, mouth watering specials of the day, food quality beyond your expectations, and an overall experience …
Classic Rock Becomes Mega Bucks Rock
Does 35 years seems like a long time ago? Well it seems like yesterday in the music business. That’s because the music from 35 years ago is still in high demand, in hot rotation on the radio, and the artists …
Can the Meters Save Radio and TV?
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…
