Bolton Research
  • Home
  • What is Bolton Research?
  • What We Do
  • MediaBait Blog
  • Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    Bolton Research
    • Home
    • What is Bolton Research?
    • What We Do
    • MediaBait Blog
    • Contact Us
  • All posts in media

    Home » Archive by category "media"

    The Multicultural Listener of the Future

    Posted on August 20, 2014 at 4:25pm by No Comment

    Nielsen has released some interesting trend data on the future impact of a multicultural population.  The implications are significant for programming and for advertising.  Here is the report summary:

    multicultural music listener

    ALL EARS: MULTICULTURAL CONSUMERS ARE SHAPING THE FUTURE OF MUSIC

    …
    » Read more

    A Social Media Cheat Sheet for CEOs

    Posted on May 22, 2014 at 3:37pm by No Comment

     When it comes to media metrics, it is always important to keep the big picture in mind.  Here’s a handy checklist brought to you by Jon Vein, CEO of MarketShare.

    Cheat-Sheet_2

    POST WRITTEN BYJon VeinCo-Founder & CEO of
    …
    » Read more

    Chris Hughes, Co-Founder of Facebook, Says Branded Local TV News Will Continue to Prosper

    Posted on November 27, 2012 at 8:00am by No Comment

    Last week I attended the 2012 Continuity Forum. One of the featured speakers was Chris Hughes, the co-founder of Facebook and current owner and Editor-in-Chief of the New Republic magazine.

    Sure he discussed the disruption in traditional news media, but …

    » Read more

    TV Viewership Down… Believability Up: What it Means to the Future of Local TV News

    Posted on November 6, 2012 at 8:00am by Comments Off on TV Viewership Down… Believability Up: What it Means to the Future of Local TV News

    The bad news is that people are going to other sources for TV news. The good news is that your local TV stations’ news believability is up. Why is that important? It could be the competitive advantage that leverages and …

    » Read more

    The Feel-o-Meter: Setting the Right Mood for Ratings Success

    Posted on October 16, 2012 at 8:00am by No Comment

    Ever wonder how your audience feels about you? In Germany, there’s a building that does it for you. Using face recognition technology three German artists have developed the Feel-o-Meter. Here’s how it works: digital cameras scan the community as …

    » Read more

    The Option Value of Traditional Media: What Is It and How Can It Be Leveraged

    Posted on July 18, 2012 at 7:10am by No Comment

    This week, Dan Ramsden, CEO and founder of CoRise, a digital media merchant banking and strategic advisory firm, offers his thoughts about the undervalued advantages of traditional media, and how to compound their value with the new transactional social …

    » Read more

    Generation Y: A Giant Market You Must Understand

    Posted on June 5, 2012 at 10:17pm by No Comment

    generation-yLet’s start with a few quick facts about Generation Y or a group also known as “The Millennials.”

    • They outnumber the Baby Boomers and are 80 million strong.
    • They were born between 1981 and 2000 and range in age between
    …
    » Read more

    Creating a Media Product that People Want to Eat

    Posted on January 4, 2012 at 8:23am by No Comment

    The very best radio stations, newspapers, and local TV facilities are like fine restaurants. They have a warm ambiance, great storefronts, fabulous waiters, creative food, mouth watering specials of the day, food quality beyond your expectations, and an overall experience …

    » Read more

    Classic Rock Becomes Mega Bucks Rock

    Posted on August 29, 2011 at 8:05am by No Comment

    Does 35 years seems like a long time ago?  Well it seems like yesterday in the music business.  That’s because the music from 35 years ago is still in high demand, in hot rotation on the radio, and the artists …

    » Read more

    Can the Meters Save Radio and TV?

    Posted on July 14, 2011 at 10:17am by No Comment

    The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…

    » Read more
    12
    Bolton Research

    Recent Posts

    • The Multicultural Listener of the Future
    • A Social Media Cheat Sheet for CEOs
    • Chris Hughes, Co-Founder of Facebook, Says Branded Local TV News Will Continue to Prosper
    • TV Viewership Down… Believability Up: What it Means to the Future of Local TV News
    • Just Add Eggs: How and Why Your Audience Wants to Bake Up a Better Programming Mix Then What You Have Right Now

    Archives

    • August 2014
    • May 2014
    • November 2012
    • October 2012
    • July 2012
    • June 2012
    • January 2012
    • August 2011
    • July 2011
    • January 2011
    • September 2010
    • May 2010
    • December 2009
    • October 2009
    • September 2009
    • June 2009
    • May 2009
    • February 2009
    • December 2008
    • October 2008
    • September 2008
    • Facebook
    • Twitter
    • Linkedin
    • About Us
    • Contact Us