We may all recall the famous marketing story handed down to us from the folks at Betty Crocker. What they learned can tell us a great deal about how to increase your ratings. Here’s what happened. All the major …
Ever wonder how your audience feels about you? In Germany, there’s a building that does it for you. Using face recognition technology three German artists have developed the Feel-o-Meter. Here’s how it works: digital cameras scan the community as …
Winning a presidential election has a great deal to do with winning the ratings election. Both involve an audience who is asked to vote for a preferred option at a specific time. Who do they put a check mark next …
The stories about ratings respondents cheating abound. Some are true and some are urban legend. The issue is, how do you manage and program in a world of statistical sampling, measurement error, and non-response biases that may be working against …
