Classic Rock Becomes Mega Bucks Rock
Does 35 years seems like a long time ago? Well it seems like yesterday in the music business. That’s because the music from 35 years ago is still in high demand, in hot rotation on the radio, and the artists …
Archive for 2011
Can the Meters Save Radio and TV?
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter…
Why In-Car Media Is Sexier Than Ever
Do you remember the Jetson’s space car? It was an open air vehicle that avoided all traffic delays, flew George directly to Spacely Sprockets, and best of all…it folded into a briefcase.
Unfortunately we are a long way off from …
Five Sure Bets for the Media Decade Ahead
Predicting the future is a slippery bet. Some things are more certain than others. For example Moore’s Law is one sure bet. Historically it has demonstrated unequivocally that the miniaturization of transistors (ie: computer speed and memory) will double every …
