These are times that try a brand’s soul. When things go south, you need to ask yourself, have you developed a brand that has any soul whatsoever?? Does your media outlet represent or stand for anything in your customers mind?…
Can wearing a Michael Phelps $550 LZR Speedo make you swim faster?
When you see an Apple logo will you become more creative?
At least that’s what researchers have found in a recent study published in The Journal of Consumer …
Want to beat the recession? Want to increase billing? Want to double your rates for advertising? Want to be turning away advertisers because the demand is too high? Here is how you do it in one word…….CONTENT.
NBC reports …
Yes…Bruce and the E Street Band have been announced as the performers for this year’s 2009 Super Bowl halftime show in Tampa, Florida. Bruce is a smart marketer and here is why. …
The market crashes, lenders aren’t lending money, and those who hold media properties are wondering if there ever will be a light at the end of the tunnel.
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